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Established by local producer and distributor of the men’s footwear brand Regal, ICC International, the new, stylish ‘Shoes Cafe’ in Thailand is designed to appeal to male consumers looking for some time out whilst shoe shopping. Vice president of ICC International’s shoe division, Khanisorn Suyanand, has cited facts and figures to support his claim that men spend little time shopping for shoes and are therefore likely to welcome the opportunity to refuel with quality coffee. According to Suyanand, results of a recent survey showed that women buy at least six pairs of shoes per annum, whilst men invest in just a modest one or two pairs. The ICC VP also revealed that the company intends to set up two or three additional cafes in 2010, where the range of shoes presented will complement the coffee menu in terms of colour. Designed to appeal to young, 25-40 year old professionals, Regal men’s shoes are available for prices in the region of Bt3,000 – Bt6,000. Having registered growth of 12% in sales for the first half of 2010, ICC hopes to increase this figure by another 22% during the latter half of the year, to average at 15-16% for the full year review period. In terms of the location, further cafés are expected to open in key Bangkok shopping malls, including CentralWorld and Siam Paragon. With average retail spaces of 36 metres square and representing investments of Bt500,000 – Bt1 million, the coffee sold through these outlets will be supplied by leading Japanese coffee industry provider, UCC Coffee. Take a look
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